Previous research reported that a portfolio of stocks with clever ticker symbols outperformed the overall market by a significant margin during the years 1984 to 2005. This paper reports the performance of those stocks during the subsequent years 2006 to 2018, and also investigates the 2006-2008 performance of a new set of clever-ticker stocks. Both clever-ticker portfolios beat the market by a substantial margin, supporting the resiliency of the clever-ticker phenomenon.
Smith, Gary N.; Baer, Naomi; and Barry, Erica, "The Name Game: The Importance of Resourcefulness, Ruses, and Recall in Stock Ticker Symbols" (2019). Pomona Economics. 5.