Open Access Senior Thesis
Bachelor of Arts
T. Kim-Trang Tran
© 2017 Emily Longley
The newest generation, raised and immersed in today's hyper-consumer culture, has learned to define the self within a neoliberal and capitalist framework in which self-branding and ascribing to hegemonic principles appears imperative to one’s personal success.
Longley, Emily, "Like Me: Generation Z, Instagram, and Self-Branding Practices" (2018). Scripps Senior Theses. 1093.
Communication Technology and New Media Commons, Critical and Cultural Studies Commons, Film Production Commons, Interdisciplinary Arts and Media Commons, Mass Communication Commons, Other Film and Media Studies Commons, Photography Commons, Social Influence and Political Communication Commons, Social Media Commons