Open Access Senior Thesis
Bachelor of Arts
© 2017 Laura V. Broderick
In the last ten years, the gig economy has become a significant part of the labor market. Consumers depend on the services provided by people performing gig work, particularly as on-demand services are increasingly desired. Another trend that has developed is the rise of fast casual restaurants due to their relatively inexpensive and quick service while simultaneously providing unique and interesting cuisine options. I examined if there was a relationship between the rise of these emerging sectors of the economy through looking at the performance of limited service eating place establishments using a panel data regression model at the Metropolitan Statistical Area level from 2006 to 2015. I concluded that there is a negative relationship between the number gig firms and the number limited service eating places and no relationship between the number gig firms and the annual payroll of limited service eating places. With opposite results from those hypothesized, I recommend ways to improve the research and propose alternative research questions to answer looking at the gig economy and the restaurant industry.
Broderick, Laura, "Gigs and Grub: How the Gig Economy Impacts Restaurant Industry Performance" (2018). Scripps Senior Theses. 1141.