Campus Only Senior Thesis
Bachelor of Arts
Patrick Van Horn
© 2018 Esha Srinivasan
A proliferation of social movements and a large group of young, politically active individuals have pushed corporate firms to pay more attention to increase resource allocation to corporate social responsibility. As of now, corporate social responsibility refers to a wide definition of general efforts made by firms to support society through social impacts. A review of current literature on corporate social responsibility reveals a gap in the way the quality is calculated as well as does not take into account the influence of social movements in the past couple of years. This paper assesses the specific social and political justice positions that firms have taken and whether these positions have had an effect on financial performance given the more actively conscious consumer base. Tobin’s Q is used to quantify these effects and show that positive corporate social responsibility increases financial performance, supporting the hypothesis, while negative corporate social responsibility does not significantly affect financial performance. Future research recommends a closer look at the industry differences in the subject as well as a clearer definition of the variance between the different issues that constitute corporate social responsibility.
Srinivasan, Esha, "The Effect of Corporate Positions on Social and Political Justice on Consumer Behavior and Financial Performance" (2019). Scripps Senior Theses. 1289.
This thesis is restricted to the Claremont Colleges current faculty, students, and staff.