Graduation Year

2020

Document Type

Campus Only Senior Thesis

Degree Name

Bachelor of Arts

Department

Humanities: Interdisciplinary Studies in Culture

Reader 1

Andrew Aisenberg

Reader 2

Kimberly Drake

Rights Information

2020 Margaret Gill

Abstract

In these four essays I explore the idea that milk’s popularity has declined in the 2010s, particularly in the post-2016 era, because it carries associations with an unpleasant and dangerous kind of capitalism, and an unpleasant and dangerous kind of white identity. What I am calling “unpleasant associations”, for a consumer who is interested in the welfare of people, animals and the planet, include recent scientific interest in how food production affects climate change, the relationship dairy milk makes visible between animal welfare, human health and economic drive to maximize profit, and the recent adoption of milk as a symbol of white supremacy.

This thesis is restricted to the Claremont Colleges current faculty, students, and staff.

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