Open Access Senior Thesis
Bachelor of Arts
Victor P. Corona
© 2023 Katherine S Eu
This paper conducted semi-structured in-depth interviews with seven influencers to examine the techniques they use to promote authenticity in content creation. The analysis identified two main techniques: (1) creating content in batches during designated “content days” and (2) incorporating mental health into their online persona. It is important to note that because sharing vulnerable information is a deliberate part of an influencer's strategy, personal mental health content should not be regarded as more authentic than other content. Additionally, the study briefly explores how a lack of boundaries can lead to ambiguity between personal identity and one’s online persona. Further research is required to determine if these findings are consistent across personal niches, or if these findings are specific to the wellness niche.
Eu, Katherine, "All The Internet's A Stage: The Performance of Authenticity by Instagram Wellness Influencers" (2023). Scripps Senior Theses. 2081.