Graduation Year


Document Type

Open Access Senior Thesis

Degree Name

Bachelor of Arts


Media Studies

Reader 1

Jennifer Friedlander

Reader 2

Carlin Wing

Reader 3

Elizabeth Affuso

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Terms of Use for work posted in Scholarship@Claremont.

Rights Information

2023 Lena Kohls


Slow Living is a philosophy that has grown in popularity as a social media “aesthetic” in recent years due to the growth of TikTok as a global platform and the increase of home-based content during the Covid-19 pandemic. Female creators following the trend, which promotes the rejection of high-speed capitalist life in favor of a slow, minimalist lifestyle, have documented their transition from career to homestead through highly aestheticized and romanticized content. This paper analyzes the slow living trend with focus on the gendered dynamics of both digital and domestic labor. It observes the ways in which “feminine” labor is recasted as both beautiful and pleasurable, a narrative that is bolstered by the trend’s aspirational qualities and is often weaponized to promote traditional conservative ideology.