Open Access Senior Thesis
Bachelor of Arts
2023 Lena Kohls
Slow Living is a philosophy that has grown in popularity as a social media “aesthetic” in recent years due to the growth of TikTok as a global platform and the increase of home-based content during the Covid-19 pandemic. Female creators following the trend, which promotes the rejection of high-speed capitalist life in favor of a slow, minimalist lifestyle, have documented their transition from career to homestead through highly aestheticized and romanticized content. This paper analyzes the slow living trend with focus on the gendered dynamics of both digital and domestic labor. It observes the ways in which “feminine” labor is recasted as both beautiful and pleasurable, a narrative that is bolstered by the trend’s aspirational qualities and is often weaponized to promote traditional conservative ideology.
Kohls, Lena, "Hearth and Homefluencers: Aesthetics of Digital and Domestic Labor in #SlowLiving Content" (2023). Scripps Senior Theses. 2229.