Graduation Year

Spring 2013

Document Type

Campus Only Senior Thesis

Degree Name

Bachelor of Arts


American Studies

Reader 1

Marie Shurkus

Reader 2

Alex Juhasz

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Terms of Use for work posted in Scholarship@Claremont.

Rights Information

© 2013 Ariel E. Saland


I explore the effectiveness of fan campaigns to save television shows through the lens of audience participation and fandom studies. Beginning with a background of active audience reception theory and the evolution of fan studies, I identify what elements are necessary for a successful fan campaign. The most important factors of a successful campaign are numbers and adherence to the television economy. Using case studies, I trace the development of fan campaigns from the 1960s to the present and analyze the effectiveness of various tactics used. I also explore how the Internet, particularly social media, has changed both the perception of fans and the effectiveness of fan campaigns.

This thesis is restricted to the Claremont Colleges current faculty, students, and staff.