Campus Only Senior Thesis
Bachelor of Arts
© 2013 Ariel E. Saland
I explore the effectiveness of fan campaigns to save television shows through the lens of audience participation and fandom studies. Beginning with a background of active audience reception theory and the evolution of fan studies, I identify what elements are necessary for a successful fan campaign. The most important factors of a successful campaign are numbers and adherence to the television economy. Using case studies, I trace the development of fan campaigns from the 1960s to the present and analyze the effectiveness of various tactics used. I also explore how the Internet, particularly social media, has changed both the perception of fans and the effectiveness of fan campaigns.
Saland, Ariel E., "#SaveChuck: The Effectiveness of Fan Campaigns to Save Television Shows" (2013). Scripps Senior Theses. 262.
This thesis is restricted to the Claremont Colleges current faculty, students, and staff.