Open Access Senior Thesis
Bachelor of Arts
Politics and International Relations
Nancy Neiman Auerbach
T. Kim-Trang Tran
© 2012 Jesse Janice Klekamp
This analysis seeks to understand the power of social media to create sustainable social movements. The 1999 World Trade Organization protests in Seattle were one of the first internet-supported acts of protest and illustrate the power of the Internet and social media to bring together diverse coalitions of actors and maintain decentralized power structures. Next, the analysis studies the non-profit advocacy organization Invisible Children and the recent media explosion of their Kony 2012 campaign to make sense of how uses of the Internet have expanded since 1999. The Kony 2012 case illustrates the power of committed networks in disseminating information but also alludes to some of the new challenges social media presents. Ultimately, this analysis concludes that social media has simultaneously empowered and crippled social media, calling for an intentioned use of the Internet applications, strong leadership, and cultural framing to sustain mobilization.
Klekamp, Jesse Janice, "Intentioned Network Convergence: How Social Media is Redefining, Reorganizing, and Revitalizing Social Movements in the United States" (2012). Scripps Senior Theses. 96.