Graduation Year

2017

Date of Submission

5-2017

Document Type

Campus Only Senior Thesis

Degree Name

Bachelor of Arts

Reader 1

Elizabeth Affuso

Reader 2

T. Kim Tran

Rights Information

© 2017 Sara A Ginsburg

Abstract

This article applies methods of semiotic analysis to representations and understandings of female sexuality in fashion advertising. Through the framework of Paolo Freire’s Action Learning model, also known as the “empowerment spiral”, it is concluded that advertisements dealing in overt sexualization's of traditional conceptions of femininity produces a one-sided discourse in femininity in which the decoding of media images is oversimplified through a binary approach. In effect, this produces conflicts detrimental to feminist progress by virtue of ostrisizing postfeminist appreciations of sexual empowerment.

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