Graduation Year
2017
Date of Submission
5-2017
Document Type
Campus Only Senior Thesis
Degree Name
Bachelor of Arts
Reader 1
Elizabeth Affuso
Reader 2
T. Kim Tran
Rights Information
© 2017 Sara A Ginsburg
Abstract
This article applies methods of semiotic analysis to representations and understandings of female sexuality in fashion advertising. Through the framework of Paolo Freire’s Action Learning model, also known as the “empowerment spiral”, it is concluded that advertisements dealing in overt sexualization's of traditional conceptions of femininity produces a one-sided discourse in femininity in which the decoding of media images is oversimplified through a binary approach. In effect, this produces conflicts detrimental to feminist progress by virtue of ostrisizing postfeminist appreciations of sexual empowerment.
Recommended Citation
Ginsburg, Sara A., "Postfeminism Analysis of Sexualized Images in Fashion Advertisements" (2017). CMC Senior Theses. 1543.
https://scholarship.claremont.edu/cmc_theses/1543
This thesis is restricted to the Claremont Colleges current faculty, students, and staff.
