Campus Only Senior Thesis
Bachelor of Arts
This thesis looks at the cases of Roto-Rooter and Google, both leaders in their respective industries: how both companies successfully built their brands, how Google influences Roto-Rooter's marketing strategies, and how Google can improve its product based on Roto-Rooter's experience.
Lee, Christian Tain, "Google at a Crossroad: A Case Study of Roto-Rooter" (2012). CMC Senior Theses. 387.
This thesis is restricted to the Claremont Colleges current faculty, students, and staff. It is not available for interlibrary loan. Please send a request for access through Contact Us.