Thesis Submission Date
Spring 2012
Document Type
Campus Only Senior Thesis
Degree Name
Bachelor of Arts
Department
Economics
Reader 1
Darren Filson
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Abstract
This thesis looks at the cases of Roto-Rooter and Google, both leaders in their respective industries: how both companies successfully built their brands, how Google influences Roto-Rooter's marketing strategies, and how Google can improve its product based on Roto-Rooter's experience.
Recommended Citation
Lee, Christian Tain, "Google at a Crossroad: A Case Study of Roto-Rooter" (2012). CMC Senior Theses. Paper 387.
http://scholarship.claremont.edu/cmc_theses/387
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