Graduation Year
Spring 2012
Document Type
Campus Only Senior Thesis
Degree Name
Bachelor of Arts
Department
Economics
Reader 1
Darren Filson
Terms of Use & License Information
Abstract
This thesis looks at the cases of Roto-Rooter and Google, both leaders in their respective industries: how both companies successfully built their brands, how Google influences Roto-Rooter's marketing strategies, and how Google can improve its product based on Roto-Rooter's experience.
Recommended Citation
Lee, Christian Tain, "Google at a Crossroad: A Case Study of Roto-Rooter" (2012). CMC Senior Theses. 387.
https://scholarship.claremont.edu/cmc_theses/387
This thesis is restricted to the Claremont Colleges current faculty, students, and staff.