The Role of Strategic Conversations with Stakeholders in the Formation of Corporate Social Responsibility Strategy

Authors

Morgan P. Miles, Georgia Southern University
Linda S. Munilla, Georgia Southern University
Jenny Darroch, Claremont Graduate UniversityFollow

Document Type

Article

Department

Drucker School of Management (CGU)

Publication Date

2006

Disciplines

Business | Business Law, Public Responsibility, and Ethics | Management Sciences and Quantitative Methods | Marketing

Abstract

This paper explores the role of strategic conversations in corporate social responsibility (CSR) strategy formation. The authors suggest that explicitly engaging stakeholders in the CSR strategy-making process, through the mechanism of strategic conversations, will minimize future stakeholder concerns and enhance CSR strategy making. In addition, suggestions for future research are offered to enable a better understanding of effective strategic conversation processes in CSR strategy making and the resulting performance outcomes.

Rights Information

© 2006 Springer

DOI

10.1007/s10551-006-9085-6

Recommended Citation

Miles, M. P., Munilla, L. S., and Darroch, J., “The role of strategic conversations with stakeholders in the formation of corporate social responsibility strategy,” Journal of Business Ethics 69 (2006), pp. 195-205. doi: 10.1007/s10551-006-9085-6