"Exposure to Televised Alcohol Ads and Subsequent Adolescent Alcohol Us" by Alan W. Stacy, Jennifer Zogg et al.
 

Document Type

Article

Department

Community and Global Health (CGU)

Publication Date

2004

Disciplines

Experimental Analysis of Behavior | Health Psychology | Substance Abuse and Addiction

Abstract

Objective: To assess the impact of televised alcohol commercials on adolescents, alcohol use. Methods: Adolescents completed questionnaires about alcohol commercials and alcohol use in a prospective study. Results: A one standard deviation increase in viewing television programs containing alcohol commercials in seventh grade was associated with an excess risk of beer use (44%}, wine/liquor use (34%}, and 3-drlnk episodes (26%} in eighth grade. The strength of associations varied across exposure measures and was most consistent for beer. Conclusions: Although replication is warranted, results showed that exposure was associated with an increased risk of subsequent beer consumption and possibly other consumption variables.

Rights Information

© 2004 PNG Publications. Posted with permission.

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