Graduation Year

2020

Date of Submission

12-2019

Document Type

Campus Only Senior Thesis

Award

Best Senior Thesis in Innovation & Entrepreneurship

Degree Name

Bachelor of Arts

Department

Economics

Reader 1

Darren Filson

Terms of Use & License Information

Terms of Use for work posted in Scholarship@Claremont.

Rights Information

2019 Victoria A Flores Najas

Abstract

The rise of competitive gaming, also known as eSports, has attracted a wide range of corporate sponsors seeking to target the demographic of eSports enthusiasts. I use cross-sectional data on 300 teams across the world to investigate the factors (earnings, tournaments won, social media followers, years active, region, and the presence of a star athlete) correlated with the presence of a sponsor, the type of sponsor (endemic or not), and/or the number of sponsors a team has. In a logit model, a team’s probability of having a sponsor increases by 1.1% for every additional tournament won (p

This thesis is restricted to the Claremont Colleges current faculty, students, and staff.

Share

COinS