Date of Submission
Campus Only Senior Thesis
Best Senior Thesis in Innovation & Entrepreneurship
Bachelor of Arts
2019 Victoria A Flores Najas
The rise of competitive gaming, also known as eSports, has attracted a wide range of corporate sponsors seeking to target the demographic of eSports enthusiasts. I use cross-sectional data on 300 teams across the world to investigate the factors (earnings, tournaments won, social media followers, years active, region, and the presence of a star athlete) correlated with the presence of a sponsor, the type of sponsor (endemic or not), and/or the number of sponsors a team has. In a logit model, a team’s probability of having a sponsor increases by 1.1% for every additional tournament won (p
Flores Najas, Victoria, "eSponsorships: Determinants of eSports Team Sponsorships" (2020). CMC Senior Theses. 2336.
This thesis is restricted to the Claremont Colleges current faculty, students, and staff.