Graduation Year


Date of Submission


Document Type

Campus Only Senior Thesis


Best Senior Thesis in Innovation & Entrepreneurship

Degree Name

Bachelor of Arts



Reader 1

Darren Filson

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Rights Information

2019 Victoria A Flores Najas


The rise of competitive gaming, also known as eSports, has attracted a wide range of corporate sponsors seeking to target the demographic of eSports enthusiasts. I use cross-sectional data on 300 teams across the world to investigate the factors (earnings, tournaments won, social media followers, years active, region, and the presence of a star athlete) correlated with the presence of a sponsor, the type of sponsor (endemic or not), and/or the number of sponsors a team has. In a logit model, a team’s probability of having a sponsor increases by 1.1% for every additional tournament won (p

This thesis is restricted to the Claremont Colleges current faculty, students, and staff.