Graduation Year
Fall 2010
Document Type
Open Access Senior Thesis
Degree Name
Bachelor of Arts
Department
Psychology
Reader 1
Ronald E. Riggio
Abstract
Persuasion is becoming increasingly prevalent and important for executives in the business world, especially in light of the current economic situation and the shifting dynamic in organizational management. As a result, it is worth examining the scientific process behind persuasion and how applying these findings will produce more effective executive leaders. This paper will dive into the realm of persuasion in the work place by first drawing upon the history between persuasion and rhetoric, how these historical thought processes have influenced the persuasion we know and understand today, as well as examine how certain techniques can make persuasion most effective, to not only produce more influential leaders, but also passionate and motivated organizations as a whole. Specifically, it will look into how becoming a persuasive leader is like putting together a jigsaw puzzle of the four main principles of effective persuasion: establishing credibility, framing the argument, providing compelling evidence, and connecting emotionally.
Recommended Citation
Bao, Sonia Y., "The Principles of Persuasion in Executive Leadership" (2010). CMC Senior Theses. 25.
https://scholarship.claremont.edu/cmc_theses/25
