Graduation Year
2021
Date of Submission
11-2020
Document Type
Campus Only Senior Thesis
Degree Name
Bachelor of Arts
Department
Economics
Reader 1
Darren Filson
Terms of Use & License Information
Rights Information
2020 Johnson L Victoria
OCLC Record Number
1243072843
Abstract
User-facing technology and social media companies rely on consumer data to fuel their core advertising businesses. As the Internet has expanded and evolved since its advent in 2001, so have the technologies used to collect, analyze, and predict personal information of internet users. Although firms risk harm to their reputation or penalty by privacy regulators if they take data surveillance measures too far, open access to user data is the main driver of effective and profitable advertising. Firms must strike a balance between user privacy protections and user data access. There lacks research to understand how each side of the privacy predicament relates to the value of a firm. This study is the first to examine and compare the effects of privacy enhancing and privacy detracting practices on firm value.
Recommended Citation
Johnson, Victoria, "The Privacy Predicament: An Event Study of Firm-Level Privacy Policy Changes and Their Effects on Returns" (2021). CMC Senior Theses. 2538.
https://scholarship.claremont.edu/cmc_theses/2538
This thesis is restricted to the Claremont Colleges current faculty, students, and staff.
