Graduation Year
2021
Date of Submission
11-2020
Document Type
Campus Only Senior Thesis
Degree Name
Bachelor of Arts
Reader 1
Jeff Lewis
Terms of Use & License Information
Rights Information
2020 Joshua T Meadows
Abstract
In this thesis, I analyze why the current moment is pivotal in the evolution of institutional advancement in the United States, particularly in small private colleges. Until recently, the field of institutional advancement was continually progressing as the fundraiser's job became increasingly professionalized. However, little has changed since Baby Boomers took over the workforce and the country saw a mass proliferation of nonprofit organizations. Ultimately, I find that for nonprofits and advancement offices to be successful, they will have to make strategic pivots to engage new audiences. They will have to differentiate new generations from those before them, often engaging informally and nonlinearly. Colleges and universities must compete with and complement in addressing widespread societal issues such as climate change and inequality. Finally, I conclude that the integration of engagement officers, a position just now becoming incorporated in the field, will be crucial to the success of private higher education going forward.
Recommended Citation
Meadows, Joshua T., "Designing the Next Generation of Institutional Advancement in Private Colleges: Organizational Strategies for Engaging New Audiences" (2021). CMC Senior Theses. 2562.
https://scholarship.claremont.edu/cmc_theses/2562
This thesis is restricted to the Claremont Colleges current faculty, students, and staff.
