Graduation Year

Fall 2011

Document Type

Campus Only Senior Thesis

Degree Name

Bachelor of Arts

Department

Environment, Economics, and Politics (EEP)

Reader 1

Emil Morhardt

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© 2011 Whitney E. Dawson

Abstract

Today we find ourselves in limbo between the need to reduce usage of the world’s dwindling supply of natural resources and a stubborn resistance to change our consumption habits. The continuing scarcity of resources, coupled with an increase in demand for them from a growing population, is the largest challenge facing earth and its people. While many individual citizens, politicians, press sources and businesses are ignoring the current situation, some have recognized the need for a green revolution. Leaders have attempted to enact a cultural change, organizing events and initiatives to garner the attention of those in position to make a change, and people have taken responsibility for their own actions in choosing more sustainable options in their everyday lives. Very small starts have been made in the colossal struggle against the changing climate, mounting environmental problems and expansive social issues, but these will not be sufficient for sustaining out future. Some entity with power must stand up to lead change, and that entity should be business. While business is largely responsible for much of the world’s environmental problems today, the ability of the free market system to create positive change through sustainable business practices is far more powerful than public polic

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