Date of Submission
Campus Only Senior Thesis
Bachelor of Arts
© 2022 Gait W Nairn
This paper examines the impact of the implementation of big data and analytics technology on the market valuation of firms. We conduct a panel regression controlling for industry and assets, among other factors. Using 11 years of data and nearly 50 firms in the United States, we find that the announcement of a BDA investment is significantly and positively correlated with increased market value. We further find that more recent investments, particularly in the last 2-3 years, increase market share by more per investment than older investments. We posit this may have occurred as investors today are better informed of the benefit big data can provide to firms during a pandemic, and thus value these investments much higher than before.
Nairn, Gait, "What Happened When the World Went Dark: How Did Investors Value the Implementation of Big Data and Analytics During the COVID-19 Pandemic?" (2022). CMC Senior Theses. 2983.
This thesis is restricted to the Claremont Colleges current faculty, students, and staff.