Researcher ORCID Identifier
https://orcid.org/0009-0005-2782-715X
Graduation Year
2024
Date of Submission
12-2023
Document Type
Open Access Senior Thesis
Degree Name
Bachelor of Arts
Department
Psychology
Reader 1
Gabriel Cook
Terms of Use & License Information
Rights Information
2023 Chris Li
Abstract
Sports and fitness mHealth app development has rapidly increased since the COVID-19 pandemic due to changes in living situations that increased the demand for exercising remotely. App developers struggle to understand the various strategies in reducing the amount of users that churn as time progresses. This research proposal will primarily focus on the effect that personalization has on churn, seeing the increased development of mobile health apps, strong desire for curated experiences, and the recent relevance of AI. To fully understand the relationship between personalization and churn, moderator effects of perceived ease of use, perceived usefulness, and user engagement will be investigated. A usability study with physically active college students in the US is proposed to collect data for analysis, with the hopes of providing app developers with a greater understanding of implementing personalization.
Recommended Citation
Li, Chris, "Designing a Personalization Intervention To Reduce Churn in Exercise Mobile Apps: A Research Proposal" (2024). CMC Senior Theses. 3430.
https://scholarship.claremont.edu/cmc_theses/3430
Included in
Cognitive Psychology Commons, Health Psychology Commons, Human Factors Psychology Commons
