Researcher ORCID Identifier
0009-0004-5727-1917
Graduation Year
2024
Date of Submission
12-2023
Document Type
Campus Only Senior Thesis
Degree Name
Bachelor of Arts
Reader 1
Benjamin Gillen
Terms of Use & License Information
Rights Information
@Julissa D. Ponce
Abstract
Corporate Social Responsibility (CSR) activities have gained significant attention as a method for firms to attract new investors. This paper investigates whether different types of CSR activities have varying impacts on a firm's stock price. The study employs an event study methodology, concentrating on American companies listed on the New York Stock Exchange (NYSE) during the years 2019 and 2022 (excluding 2020 and 2021 due to the COVID-19 Pandemic). The analysis focuses on three CSR categories: Environmental, Diversity, and Philanthropic activities. On average, firms with philanthropic and diversity news releases witness a stock price increase of 3.17% and 2.62%, respectively, while companies gain nothing on average from environmental announcements.
Recommended Citation
Ponce, Julissa, "Which to Prioritize: Philanthropy, Environmental, or Diversity activities? Exploring the Financial Impacts of Different Types of Corporate Social Responsibility" (2024). CMC Senior Theses. 3471.
https://scholarship.claremont.edu/cmc_theses/3471
This thesis is restricted to the Claremont Colleges current faculty, students, and staff.
