Graduation Year
2024
Date of Submission
12-2023
Document Type
Campus Only Senior Thesis
Degree Name
Bachelor of Arts
Department
Psychology
Reader 1
Craig Bowman
Abstract
Corporate social responsibility (CSR) initiatives hold the potential to generate positive value for corporations, consumers, and society as a whole. The alignment of CSR practices with consumer attitudes, values, and identity translates into increased profits, robust consumer connections, and brand loyalty for companies. However, inconsistencies between corporate and consumer attitudes can result in adverse effects on brand value and financial success. This thesis explores the components of attitude formation and change as they relate to CSR outcomes. Additionally, this considers the impacts of the consumer psychology of brands and social influence factors as they pertain to CSR implementation and results. Using a comparative approach, these concepts are analyzed through contrasting CSR case studies to illuminate the key variables influencing the nuanced consumer-corporate relationship and the effectiveness of consumer social responsibility initiatives.
Recommended Citation
Sampliner, Spencer, "The Psychology of Corporate Social Responsibility: Lessons for Organizations in the Today’s World" (2024). CMC Senior Theses. 3519.
https://scholarship.claremont.edu/cmc_theses/3519
This thesis is restricted to the Claremont Colleges current faculty, students, and staff.
