Researcher ORCID Identifier

0009-0004-1647-9893

Graduation Year

2024

Date of Submission

4-2021

Document Type

Campus Only Senior Thesis

Degree Name

Bachelor of Arts

Department

Economics

Reader 1

Ben Gillen

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Terms of Use for work posted in Scholarship@Claremont.

Abstract

This thesis delves into the changing modern impacts of e-commerce investments on market dynamics, with a particular focus on top U.S. retailers. Using an event study methodology, the analysis examines previous research conclusions constructed primarily during the dot-com bubble. The events are sourced from two time periods: 2017 to 2019 and 2022 to 2024. Results show that e-commerce investments during both of these periods had a less-than-significant but overall negative market effect. This is contrary to past literature and begs further investigation into the retail e-commerce industry. Finally, the paper concludes that the tale of e-commerce is cautionary for other premature technological advancements, where market speculation can overstate progress that may take years to fully develop and integrate

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