Graduation Year
2026
Date of Submission
12-2025
Document Type
Campus Only Senior Thesis
Degree Name
Bachelor of Arts
Department
Economics
Reader 1
Peter Kelly
Terms of Use & License Information
Abstract
This thesis examines whether hurricanes in the US influence the stock returns of Generac Holdings (NYSE: GNRC), a leading manufacturer of backup generators whose sales are often linked to demand spikes following extreme-weather events. Motivated by the rising frequency and severity of hurricanes due to climate change, this study tests whether these events generate predictable positive abnormal returns as investors price in future increases in demand. Using daily data from 2010 to 2024, I regress Generac’s returns on the Fama-French Five Factors and dummy variables for event windows. Hurricane data is drawn from the NOAA HURDAT2 North Atlantic Hurricane Database. I run four separate regressions with different dummy variables: landfall days, a ±6-day window around storms, major hurricanes (Category ≥3), and the hurricane season (June-November). The model measuring the impact on landfall day suggests that landfall is associated with positive average abnormal returns of ~0.72%. Furthermore, the model with a ±6-day window reveals evidence of positive abnormal returns in the lead-up to landfall. Since modern tracking systems can estimate the probability of landfall with high accuracy several days in advance, my results suggest a potentially successful trading strategy. The other models yield directionally positive but statistically insignificant event effects, limiting further trading opportunities.
Recommended Citation
Steains, Clancy W., "Weathering the Storm: Hurricane Activity and Generac’s Stock Returns" (2026). CMC Senior Theses. 4304.
https://scholarship.claremont.edu/cmc_theses/4304
This thesis is restricted to the Claremont Colleges current faculty, students, and staff.