Graduation Year
2019
Document Type
Open Access Senior Thesis
Degree Name
Bachelor of Arts
Department
Environmental Analysis
Reader 1
Melinda Herrold-Menzies
Reader 2
Susan Phillips
Terms of Use & License Information
This work is licensed under a Creative Commons Attribution-No Derivative Works 4.0 License.
Rights Information
Hannah G Chiu
Abstract
The anti-plastic straw movement uses the sea turtle to bring an empathetic symbol to broaden the scope of the plastics problem in the ocean, giving the public a powerful visual image for the first time in the history of the anti-plastics movement. In this thesis, I build on existing conversations on charismatic megafauna and flagship species, to explore the emerging anti-plastic straw movement and its use of the sea turtle as a symbol. I also provide an analysis of the imagery and comments on social media sites of green marketing companies and non-governmental organizations. These social media sites, such as Instagram, are the primary vehicle for attracting clients, supporters, and donations.
Recommended Citation
Chiu, Hannah, "The Sea Turtle as a Marketing Symbol for the Anti-Plastics Movement" (2019). Pitzer Senior Theses. 92.
https://scholarship.claremont.edu/pitzer_theses/92
