Graduation Year

2019

Document Type

Open Access Senior Thesis

Degree Name

Bachelor of Arts

Department

Environmental Analysis

Reader 1

Melinda Herrold-Menzies

Reader 2

Susan Phillips

Terms of Use & License Information

Creative Commons License
This work is licensed under a Creative Commons Attribution-No Derivative Works 4.0 License.

Rights Information

Hannah G Chiu

Abstract

The anti-plastic straw movement uses the sea turtle to bring an empathetic symbol to broaden the scope of the plastics problem in the ocean, giving the public a powerful visual image for the first time in the history of the anti-plastics movement. In this thesis, I build on existing conversations on charismatic megafauna and flagship species, to explore the emerging anti-plastic straw movement and its use of the sea turtle as a symbol. I also provide an analysis of the imagery and comments on social media sites of green marketing companies and non-governmental organizations. These social media sites, such as Instagram, are the primary vehicle for attracting clients, supporters, and donations.

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