Graduation Year

2023

Document Type

Open Access Senior Thesis

Degree Name

Bachelor of Arts

Department

Economics

Second Department

Italian Studies

Reader 1

Sean Flynn

Reader 2

Sabrina Ovan

Reader 3

Corey Tazzara

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Rights Information

© 2023 Ravenna J Lee

Abstract

This thesis investigates the resurgence of the Barolo wine industry as a paradigm for small historical wine regions seeking to revitalize and assert their independence in the face of corporate domination. Employing a multidisciplinary approach, the study blends economic analysis with cultural preservation, focusing on the unique circumstances of the Barolo region.

The Italian section of the thesis delves into the preservation of wine culture, emphasizing the role of tradition in maintaining the passion for wine among future generations amidst the threats of globalization. This section contributes to the broader discourse on regional identity, economic sustainability, and the intricate interplay between tradition and innovation within the dynamic world of wine production.

By offering insights from the Barolo experience, this research contributes to a broader understanding of how similar regions can revive and maintain their independence in an evolving industry landscape.

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