Graduation Year


Date of Submission


Document Type

Campus Only Senior Thesis

Degree Name

Bachelor of Arts



Reader 1

Jeff Lewis

Reader 2

Craig Bowman

Rights Information

© 2023 William R Galbreath


College students in the United States are at particularly high risk for engaging in binge drinking. Despite the countless attempts and approaches to curb the issue, it continues to persist, which is why it is important to review the existing literature surrounding binge drinking to find a new solution based on behavioral psychology. An examination of binge drinking will be conducted to understand the scope of the issue and the previously tested solutions. Next, is a review of learning and operant conditioning, as they form the basis of gamification. The theory and application of gamification will be discussed to see how it can be applied to the issue of binge drinking. Then, all the previous research will be tied together to propose a new game, called “SipSmart,” to reduce binge drinking. Finally, the broader applications of operant conditioning and gamification and areas for future research will be described.

This thesis is restricted to the Claremont Colleges current faculty, students, and staff.